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Sommario
Part 1 Rock and Roots; Chapter 1 The L.A. Goldrush—Thirty Years of Studio Excellence; Chapter 2 Yesterday, Today, and Tomorrow—Where We've Been and Where We're Going; Part 2 Going Global—The New Realities; Chapter 3 The Global Recording Village Is Now; Chapter 4 What Is World Class?; Chapter 5 Motherships and Satellites: The New Generation; Chapter 6 So You Want to Build a Recording Studio?; Chapter 7 Tips for the Smaller Studio; Part 3 Creating and Maintaining Success; Chapter 8 Twelve Steps Toward Better Management; Chapter 9 YOUR Studio Time; Chapter 10 Management by Exception; Chapter 11 Covet Your Second Thoughts; Chapter 12 Praise and Productivity; Part 4 Diversify or Die; Chapter 13 Audio Recording in the 21st Century; Chapter 14 Diversification: Providing New Services to Different Clients; Chapter 15 Secrets of Success on the New Recording Frontier; Part 5 Creative Marketing and Promotion; Chapter 16 Pro-Audio Pro-Motion; Chapter 17 Attracting the Client: Record, Film, and Television Companies; Chapter 18 Attracting the Mix: Music Producers and Audio Engineers; Chapter 19 Working (with) the Press; Chapter 20 Market-Driven Profit Centers—Finding Your Niche; Part 6 Financial Concerns; Chapter 21 Protect Your Success; Chapter 22 Profit Today, Prepare for Tomorrow; Chapter 23 Profit from Your Financial Statements; Chapter 24 The Art of Credit and Collection; Chapter 25 Equipment Leasing—Is It for You?; Part 7 Sound Economics; Chapter 26 Smart Studio Pricing; Chapter 27 Examining Your Profit Centers; Chapter 28 A Few Good Chess Moves Can Boost Your Profitability; Chapter 29 Learn from Outsiders What Is Best for Your Business; Part 8 The Importance of Conventions; Chapter 30 AES the Smart Way; Chapter 31 AES Europe—A Different Perspective; Chapter 32 NAB Means New Audio Business; Part 9 Efficient Facility Management; Chapter 33 Communication Then and Now; Chapter 34 Good Insurance Is the Best Policy; Chapter 35 Projecting Future Business—While You Enjoy It!; Chapter 36 The Paper Tiger Can Destroy You—Training Is the Answer; Part 10 The Sound of Money; Chapter 37 Absolute Symbiosis—Suppliers and Providers; Chapter 38 The Changing Roles of Music Producer and Audio Engineer; Chapter 39 Console Obsolescence—What Do I Do Now?; Chapter 40 Acoustics for the 21st Century; Chapter 41 The Second Digital Revolution; Chapter 42 Recording for Profit—The Sound of Money; Chapter 43 Epilogue Woodstock '94—A Major Pro Audio Case History;
Riassunto
Why be a player in the professional audio recording industry? What is the attraction and potential payoff? This book provides business strategies, guidelines, and advice on various aspects of launching and managing a professional audio recording business. It includes survival tactics, marketing, promotion, among others for success in this feild.
