Classical Rhetoric and Modern Public Relations - An Isocratean Model

Informationen zum Autor Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas, US. Klappentext This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection. Zusammenfassung This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection. Inhaltsverzeichnis 1. Isocrates and Modern Public Relations: An Overview 2. Sophrosyne and Dikaiosyne : Isocrates’ Concentric Ethics 3. Peitho : An Isocratean Model of Persuasion 4. Homonoia: Isocratean Rhetoric and Public Relations’ Social Harmony Frameworks 5. Koinos Bios : Isocratean Rhetoric and the Reflective Paradigm 6. Logos and Dunamis : Isocratean Rhetoric and Postmodern Public Relations 7. Syggrammata: Isocratean Planning and New Media 8. Paideia : Isocrates’ Rhetorical Education 9. Antilogia: Speaking Against Isocrates 10. Mimesis : Rediscovering Isocrates

Dettagli sul prodotto

• Autori: Charles Marsh
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 10.10.2016
• EAN: 9781138233829
• ISBN: 978-1-138-23382-9
• Pagine: 208
• Serie: Routledge Research in Public Relations
• Categorie: Scienze umane, arte, musica > Storia > Antichità; BUSINESS & ECONOMICS / Public Relations, HISTORY / Ancient / General, LITERARY CRITICISM / Semiotics & Theory, LANGUAGE ARTS & DISCIPLINES / Communication Studies, LANGUAGE ARTS & DISCIPLINES / Rhetoric, Communication Studies, Ancient History, Classical history / classical civilisation, Literary studies: ancient, classical and medieval