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Zusatztext 'There is much to admire in this study...Rudlin has done her homework very well indeed.'- Business History Informationen zum Autor Pernille Rudin worked for the Mitsubishi Corporation for nine years, in both London and Tokyo. She is a graduate of Oxford University and Insead Business School, and co-author of Kaishano Nakano Gaikokujin (Outsiders inside the Japanese Company). Klappentext Examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the 85 years since its establishment. Brings new insight into Japanese corporate culture in Britain. Zusammenfassung Examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the 85 years since its establishment. Brings new insight into Japanese corporate culture in Britain. Inhaltsverzeichnis Introduction 1. The lead up to 1915: from domestic shipping to international shipbuilding 2. 1915-1920: an apprenticeship in international commerce 3. 1921-1930: survival through international diversification 4. 1931-1941: nationalism, trade friction and decline 5. 1947-1960: securing resources to rebuild Japan 6. 1961-1970: growing with the Japanese economy 7. 1971-1980: supporting Japan's foreign investment 8. 1981-1990: responding to globalisation 9. The 1990s and beyond: representing Japan in a globalising world
