Risk Communication and Infectious Diseases in an Age of Digital Media

In a digital world in which lay people have an increasingly strong voice in the public sphere, how can health organisations best exert influence to contain the outbreak and spread of infectious diseases? This book considers the challenges facing public health experts in communicating information effectively to their intended audiences in order to avert the risk of epidemic crises. Drawing on a range of global case studies, including Ebola, H1N1, SARS and HIV/AIDS, the authors examine the complex dynamics at play in digital media in relation to risk perception, scientific expertise and lay scepticism. They assess the implications for health communication policy and practice.

Dettagli sul prodotto

• Autori: Anat Gesser-Edelsburg, Anat (University of Haifa Gesser-Edelsburg, Gesser-Edelsburg Anat, Yaffa Shir-Raz, Shir-Raz Yaffa
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 10.11.2016
• EAN: 9781138186064
• ISBN: 978-1-138-18606-4
• Pagine: 198
• Serie: Routledge Studies in Public Health
• Categorie: Scienze naturali, medicina, informatica, tecnica > Medicina > Tematiche generali; Scienze umane, arte, musica > Pedagogia > Pedagogia sociale, assistenza sociale; Media Studies, MEDICAL / Public Health, SOCIAL SCIENCE / Media Studies, MEDICAL / Infectious Diseases, MEDICAL / Preventive Medicine, Infectious & contagious diseases, Public health & preventive medicine, Public health and preventive medicine, Infectious and contagious diseases