Consumer Profiles (Rle Consumer Behaviour) - An Introduction to Psychographics

Informationen zum Autor Barrie Gunter, Adrian Furnham Klappentext Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food. Zusammenfassung Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food. Inhaltsverzeichnis 1. Introduction: Market Segmentation Strategies 2. History and Background of Psychographics 3. Personality Profiling of Consumers 4. Psychographic Systems for Consumer Profiling 5. Critique of Psychographics 6. Applications of Psychographics: i) Consumer Activity 7. Applications of Psychographics: ii) Media Markets 8. Application of Psychographics: iii) Consumer Sub-Groups 9. Putting Psychographics Into Practice

Dettagli sul prodotto

• Autori: Adrian Furnham, Barrie Gunter, Barrie (University of Leicester Gunter
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 07.10.2015
• EAN: 9781138832466
• ISBN: 978-1-138-83246-6
• Pagine: 202
• Serie: Routledge Library Editions: Consumer Behaviour
• Categorie: Saggistica > Psicologia, esoterismo, spiritualità, antroposofia > Psicologia applicata; Scienze sociali, diritto, economia > Economia > Altro; Scienze umane, arte, musica > Psicologia > Psicologia teorica; PSYCHOLOGY / Industrial & Organizational Psychology, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Occupational and industrial psychology, Occupational & industrial psychology, Sales and marketing