Analyzing Music in Advertising - Television Commercials and Consumer Choice

"The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjµr sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice."--

Dettagli sul prodotto

• Autori: Nicolai Graakjaer, Graakjaer Nicolai
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 15.12.2014
• EAN: 9781138781085
• ISBN: 978-1-138-78108-5
• Pagine: 182
• Serie: Routledge Interpretive Marketing Research
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Scienze umane, arte, musica > Musica > Teoria musicale, didattica musicale; Advertising, History, Business & Economics / General, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Advertising & Promotion, Humanities, Theory of music & musicology, TV & society, Media studies: TV and society, Theory of music and musicology