Routledge Companion to Financial Services Marketing

Riassunto

Practically, the events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.The development of this book is thus timely for both academic and practical reasons.

Dettagli sul prodotto

• Autori: Tina (University of Edinburgh Harrison
• Con la collaborazione di: Hooman Estelami (Editore), Estelami Hooman (Editore), Tina Harrison (Editore), Harrison Tina (Editore)
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 03.12.2014
• EAN: 9780415829144
• ISBN: 978-0-415-82914-4
• Pagine: 576
• Serie: Routledge Companions in Marketing, Advertising and Communication
• Categorie: Scienze umane, arte, musica > Storia > Tematiche generali, enciclopedie; Business & Economics / General, Economics, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Banks & Banking, BUSINESS & ECONOMICS / Industries / Service, BUSINESS & ECONOMICS / Industries / Retailing