Corporate Communication - A Marketing Viewpoint

Corporate Communication: A Marketing Viewpoint offers an overview of the framework.

Sommario

1.Corporate Communication Framework 2.Corporate Identity 3.Corporate Brand and Branding 4.Employer Branding 5.Ethical Branding and Corporate Social Responsibility 6.Stakeholder Management and Communications 7.Storytelling and Issue Management in Times of Change and Crises 8.Corporate Communications 9.Corporate Associations: Identity Traits and Corporate Image 10.Corporate Associations: Reputation and Trust 11.Organizational Identification 12.Organizational Commitment and Social Acceptability

Info autore

Klement Podnar (PhD) is a professor at the Faculty of Social Sciences at the University of Ljubljana, where he teaches Corporate Communication, Basics of Visual Communication and Marketing. He serves on several editorial boards of international journals and is as an associate editor of the Journal of Promotion Management. His research has been published in a number of international journals including: Journal of Business Research, European Journal of Marketing, Corporate Communication: An International Journal, and Journal of Marketing Communications. Klement Podnar is the organizer of several international conferences and cofounder of the International CSR communication conference.

Riassunto

Corporate Communication: A Marketing Viewpoint offers an overview of the framework.

Dettagli sul prodotto

• Autori: Klement Podnar, Podnar Klement
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 03.11.2014
• EAN: 9781138804722
• ISBN: 978-1-138-80472-2
• Pagine: 226
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Advertising, Business & Economics / General, Economics, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Industries / Media & Communications, Communication Studies, business strategy