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The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies.
Sommario
Contributors. Acknowledgements. Foreword. Preface. Part 1: An Overview. 2. Doing International Business: A Global Interview V H (Manek) Kirpalani. Part 2: Doing International Business: Countries/Regions. 2. Doing Business in the Andean Countries Robert Grosse. 3. International Influences Affecting Great Britain Ronald Savitt. 4. Central America James Makens. 5. China Joseph Eastlack and Susan Kraemer Watkins. 6. Egypt: International Business Perspectives Gillian Rice and Essam Mahmoud. 7. West Germany Peter Zurn. 8. New Perspectives in East-West Business: The Case of Hungary Jozsef Beracs and Nicolas Papadopoulos. 9. Israel Samuel Rabino and Jehiel Zif. 10. Japan William Lazer and Midori Rynn. 11. Marketing Opportunities in the Middle East M R Haque. 12. Poland Leon Zurawicki. 13. Romania: Opportunities and Challenges Jacob Naor. 14. Singapore Soo Jiuan Tan and Chin Tiong Tan. 15. International Business Climate in Turkey Osman Ata Atac and Nizamettin Aydin.
Info autore
V.H.Kirpalani
