Strategies for International Industrial Marketing Rle International - The Management of Customer Relationships in European Industrial

Riassunto

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Dettagli sul prodotto

• Autori: Peter W Valla Turnbull
• Con la collaborazione di: Peter W Turnbull (Editore), Jean-Paul Valla (Editore), Valla Jean-Paul (Editore)
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 21.03.2014
• EAN: 9780415752169
• ISBN: 978-0-415-75216-9
• Pagine: 324
• Serie: Routledge Library Editions: International Business
• Categorie: Scienze sociali, diritto, economia > Economia > Economia internazionale; Business & Economics / General, Economics, BUSINESS & ECONOMICS / International / General, International business, Sales & marketing, Sales and marketing