Perspectives on International Marketing Re Issued Rle International - Business

Riassunto

The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

Dettagli sul prodotto

• Autori: Stanley Paliwoda
• Con la collaborazione di: Stanley Paliwoda (Editore), Paliwoda Stanley (Editore)
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 21.03.2014
• EAN: 9780415752091
• ISBN: 978-0-415-75209-1
• Pagine: 390
• Serie: Routledge Library Editions: International Business
• Categorie: Scienze sociali, diritto, economia > Economia > Economia internazionale; Business & Economics / General, Economics, BUSINESS & ECONOMICS / International / General, International business, Sales & marketing, Sales and marketing