Chinese Signs - An Introduction to China''s Linguistic Landscape

"Highlighting stylistic and rhetorical characteristics, this book explores the written form of Mandarin Chinese in a range of everyday settings, fully illustrated with pictures of the signs throughout. Authentic and up-to-date, it is ideal for students learning Chinese, as well as researchers interested in the linguistic landscape of China"--

Sommario

Part I. General Characteristics: 1. Why signs?; 2. Stylistic traits; 3. Rhetorical devices; 4. Non-uniform format; Part II. Essential Signs; 5. Airport and arrival; 6. Hotels; 7. Basic services; 8. Getting your bearings; 9. Getting around; 10. Eating; 11. Shopping; 12. Schools and offices; 13. Culture and entertainment; 14. Alerts; 15. Health; Part IV. Other Signs; 16. Advertising; 17. Civic signs; 18. Dialetical elements; 19. The Chinese diaspora; 20. Foreign infusion; 21. Mistranslation.

Info autore

Zheng-sheng Zhang is Professor at the Department of Linguistics and Asian/Middle Eastern Languages, San Diego State University. Recent publications include Dimensions of Variation in Written Chinese (2017) and Introduction to Chinese Natural Language Processing (co-authored, 2009).

Riassunto

Highlighting stylistic and rhetorical characteristics, this book explores the written form of Mandarin Chinese in a range of everyday settings, fully illustrated with pictures of the signs throughout. Authentic and up-to-date, it is ideal for students learning Chinese, as well as researchers interested in the linguistic landscape of China.

Dettagli sul prodotto

• Autori: Zheng-sheng Zhang, Zheng-Sheng (San Diego State University) Zhang
• Editore: Cambridge University Press ELT
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 07.03.2024
• EAN: 9781108839068
• ISBN: 978-1-108-83906-8
• Pagine: 238
• Categorie: Scienze umane, arte, musica > Scienze linguistiche e letterarie > Altre lingue / altre letterature; Mandarin, LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics, LANGUAGE ARTS & DISCIPLINES / Study & Teaching, FOREIGN LANGUAGE STUDY / Chinese, Sociolinguistics, Language teaching & learning (other than ELT), Language learning for specific purposes