Conquer the Chaos - The 6 Keys to Success for Entrepreneurs

NATIONAL BESTSELLER
 
Make your small business work for you with this expert guide on entrepreneurship
 
In the newly revised second edition of Conquer the Chaos, celebrated author and CEO of Keap, a world-leading provider of marketing automation software for small business, Clate Mask, delivers yet another incisive and exciting roadmap to entrepreneurial success for small business owners. The book offers six non-negotiable, must-have strategies for entrepreneurs, as well as an engaging mix of stories, quotes, anecdotes, and examples that highlight businesspeople who have successfully confronted and overcome the daunting challenges that accompany self-employment.
 
You'll also find:
* A brand-new section on lifecycle automation and work, as well as work-life balance as a business owner
* How to avoid becoming trapped by your business and, instead, find time, money, and freedom in your entrepreneurial journey
* Strategies to move beyond surviving in your small business and begin growing and evolving
 
An extraordinary take on small business ownership and entrepreneurship from someone who's been on the frontlines of a growing company, Conquer the Chaos is a must-have resource for anyone hoping to get more money, more enjoyment, and more flexibility out of their company.

Sommario

Foreword xi
 
Preface xv
 
Part 1 The Entrepreneur's Quest for Success 1
 
1 The Entrepreneurial Revolution 3
 
The Purpose of This Book 7
 
A Better Way of Life for Entrepreneurs 9
 
The Entrepreneurial Revolution Defined 10
 
The Loss of Security: Corporate Distrust 12
 
The Power Shift: The Internet Age 12
 
The Promise of Something Better: The Overnight Success Story 13
 
The COVID Effect 15
 
2 The Quest for Success 19
 
The Entrepreneur's Hierarchy of Success 21
 
Money 23
 
Time 24
 
Control 25
 
Impact 26
 
Freedom 27
 
The Real Definition of Success 28
 
The Stages of Small Business Growth 30
 
3 Chaos and the Dark Side of Entrepreneurship 39
 
What Is Small Business Chaos? 42
 
The Chaos Continues 47
 
You're Wearing All the Hats 47
 
You Don't Know How to Grow 48
 
You Are Growing--The Wrong Way 49
 
You're Drowning in Technology 49
 
You Lack a Clear, Central, Guiding Focus 51
 
The Dark Side of Entrepreneurship 52
 
Ego Is the Enemy 54
 
ADHD 55
 
Introducing the Six Keys to Conquer the Chaos 56
 
The Personal Keys: Mindset, Vision, Rhythm 57
 
The Business Keys: Strategy, Automation, Leadership 57
 
Part 2 The Personal Keys to Success 61
 
4 Mindset 63
 
Cultivating a Mindset of Success 67
 
Your Emotional Capital Bank Account 72
 
Disciplined Optimism 74
 
The Three Components of Disciplined Optimism 75
 
Entrepreneurial Independence 78
 
5 Vision 85
 
Why and How Does the Imbalance Happen? 88
 
The Evolution of Life Vision 90
 
The Five Parts of Your Life Vision 92
 
Guidelines for Lifetime Goals 96
 
Putting Together the Vision Puzzle Pieces 97
 
6 Rhythm 101
 
The Rhythm of Execution Defined 105
 
The Rhythmic Habits and Schedule 108
 
Start Small: The Three Transformative Habits 114
 
Goal Setting the SMART Way 115
 
Wrapping Up the Three Personal Keys to Success 118
 
Part 3 The Business Keys to Success 121
 
7 Strategy 123
 
Company Strategy 127
 
Customer Strategy 132
 
The Three Phases of the Customer Lifecycle 134
 
Follow- up 135
 
The Fundamentals of Follow- up 137
 
The Seven Secrets to Double or Triple Your Sales 140
 
Back to the Basics of Customer Lifecycle 143
 
8 Automation 149
 
What to Automate 155
 
From Manual to Automated 158
 
The Typical Lead Generation and Conversion Process 160
 
The Automated Lead Generation and Conversion Process 161
 
What Else Can You Automate? 166
 
New Client Follow-up 166
 
Reviews and Referrals 167
 
Repeat Business 168
 
Billing and Collections 168
 
Workflow 169
 
Micro Automations 170
 
Pro Tips on Automation 170
 
9 Leadership 175
 
Think Like a CEO 179
 
The Three Jobs of a CEO 180
 
Conscious Capitalism 182
 
The Enlightened Entrepreneur 183
 
Set the Vision 184
 
Build the Team 188
 
Build the Team: Developing the Organization 188
 
Build the Team: Developing the People 192
 
Get the Resources 196
 
Part 4 Putting the Keys into Practice 201
 
10 Changing for Good 203
 
The 10 Principles of Practice 206
 
The Ego TRAPS That Catch Entrepreneurs 212
 
Timidity 212
 
Resignation 213
&n

Info autore

CLATE MASK, the entrepreneur's guide, is the CEO of Keap, the leader in small business automation software for 6, 7, and 8-figure businesses. He is the co-author of the first edition of Conquer the Chaos and the company he leads has won numerous awards for their software and service to entrepreneurs.

Riassunto

NATIONAL BESTSELLER

Make your small business work for you with this expert guide on entrepreneurship

In the newly revised second edition of Conquer the Chaos, celebrated author and CEO of Keap, a world-leading provider of marketing automation software for small business, Clate Mask, delivers yet another incisive and exciting roadmap to entrepreneurial success for small business owners. The book offers six non-negotiable, must-have strategies for entrepreneurs, as well as an engaging mix of stories, quotes, anecdotes, and examples that highlight businesspeople who have successfully confronted and overcome the daunting challenges that accompany self-employment.

You'll also find:
* A brand-new section on lifecycle automation and work, as well as work-life balance as a business owner
* How to avoid becoming trapped by your business and, instead, find time, money, and freedom in your entrepreneurial journey
* Strategies to move beyond surviving in your small business and begin growing and evolving

An extraordinary take on small business ownership and entrepreneurship from someone who's been on the frontlines of a growing company, Conquer the Chaos is a must-have resource for anyone hoping to get more money, more enjoyment, and more flexibility out of their company.

Dettagli sul prodotto

• Autori: Clate Mask, Mask Clate
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 06.03.2024
• EAN: 9781394217380
• ISBN: 978-1-394-21738-0
• Pagine: 272
• Categorie: Guide e manuali > Diritto, professione, finanze; Scienze sociali, diritto, economia > Economia > Management; Business & management, Klein- und Mittelbetrieb, Wirtschaft u. Management, Small Business & Entrepreneurship, Klein- u. mittelständische Unternehmen u. Existenzgründung