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Informationen zum Autor NICK MEHTA is CEO of Gainsight, a leading customer success company, and the bestselling co-author of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue . ROBIN VAN LIESHOUT is CEO and Founder of inSided, a leading community software company. Klappentext Make community building your ultimate business growth strategyIn Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm.The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You'll also find:* Strategies for creating a cross functional customer engagement team* Techniques for building community in places that aren't the web or on social media* Ways to bring your organization's culture and values into your community with a human-first alignmentAn essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience. Zusammenfassung Make community building your ultimate business growth strategyIn Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm.The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You'll also find:* Strategies for creating a cross functional customer engagement team* Techniques for building community in places that aren't the web or on social media* Ways to bring your organization's culture and values into your community with a human-first alignmentAn essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience. Inhaltsverzeichnis Foreword ix Preface: Two CEOs Growing Up Lonely xi Acknowledgments xv Part I Community Is the Future of Your Business 1 Chapter 1 An Introduction to the World of Communities 3 Creating a Sense of Belonging Chapter 2 Communities as a Business Growth Strategy 9 The Only Sustainable Long-Term Differentiator Companies Have Chapter 3 How the Next Generation of Communities Drives Success 29 The New Company-Wide Strategy to Drive Net Revenue Retention Chapter 4 A Community for Customer Success, Support, Marketing, and Product Teams 41 How Every Department Can Benefit from a Next-Generation Community Part II The 10 Laws of Community Building 55 Chapter 5 Law 1: You Can Start Anytime 57 It Doesn't Have to Be Expensive and Everyone in Your Organization Can Help Chapter 6 Law 2: You Have to Own the Platform 65 Engage Your Customers Beyond Borrowed Ground Chapter 7 Law 3: Community Should Be the Heart of the Customer Journey 75 Activate and Engage Your...
