E-Commerce Growth Strategy - A Brand Driven Approach to Attract Shoppers, Build Community Retain

Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.

E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

Info autore

Kunle Campbell

Dettagli sul prodotto

• Autori: Kunle Campbell
• Editore: Kogan Page
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 03.08.2023
• EAN: 9781398607989
• ISBN: 978-1-398-60798-9
• Pagine: 336
• Categorie: Scienze sociali, diritto, economia > Economia > Management; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, E-commerce: business aspects, Sales & marketing management, business strategy, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Sales and marketing management, Customer experience; Customer-centricity; Social media marketing; Brand identity; Brand community; Customer retention; D2C