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Zusatztext "Art Weinstein's latest edition tells YOU what you MUST do to CREATE VALUE in your current business environment. A recognized marketing expert! Weinstein not only makes clear the constructs that weave everything together! but he does it in his normal easy-to-understand style. What is value! how you create it! what drives loyalty -it's all here. His book is a must-read for anyone expecting to successfully compete in their marketplace."- Dr. RJ Trasorras! President of the Trasorras Intelligence Group! Tampa! Florida"This book really provides valuable tools to implement integrated marketing communications (IMC)! including social media! in every organization. It is a must-have for all managers in order to be successful!"- Ben Verschuur! Internet Marketer and Social Media Expert in the EU"We highly recommend this book from Dr. Weinstein! it will give you great insights into creating customer value."- Dr. Matthew Kenney! Founder and President! Kenney College MBA in Entrepreneurship Informationen zum Autor Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market , as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms. Klappentext This third edition of a bestseller covers best practices, organizational responsiveness, market orientation, and strategic planning issues that lead to profitable and world-class customer service. This revised edition addresses current trends in value-adding business practice, from understanding how to drive a market and find new ventures to the rise in customer importance of the online arena, new business models, and metrics for customer loyalty and retention. In addition to updated information throughout the text, it also includes new chapters on social media networking and customer value metrics. Zusammenfassung A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer experiences often fall far short of expectations. Written by an expert with more than fifteen years of experience, Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition benchmarks the best companies and shows you what it truly means to create world-class value for customers. The book is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It explores key marketing planning issues that emphasize relationship management strategies to keep customers happy. See What’s New in the Third Edition: New topics include: Business models Co-creation of value Corporate entrepreneurship Customer experience management Customer value metrics Net promoter score Image Innovation Social media Expanded coverage of: Customer relationship management E-business opportunities Written as an academic textbook for use in MBA programs, the book is highly readable, practical, and action-oriented, giving managers at all levels of experience guidance on how to improve marketing operati...
