Writing for Busy Readers - Communicate More Effectively in the Real World

We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world?When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.

Info autore

Todd Rogers is a professor of public policy at Harvard University, where he has won teaching awards for the past six consecutive years. A behavioural scientist and the co-founder of the Analyst Institute and Everyday Labs, his opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others.

Jessica Lasky-Fink is a PhD candidate at the University of California, Berkeley, a senior analyst at EveryDay Labs, and an associate fellow with the Office of Evaluation Sciences. Her research focuses on improving the delivery of social services by connecting low-income populations to government programs.

Dettagli sul prodotto

• Autori: Jessica Lasky-Fink, Todd Rogers, Todd Lasky-Fink Rogers
• Editore: Faber Factory Plus GBS
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 11.01.2024
• EAN: 9781914484452
• ISBN: 978-1-914484-45-2
• Pagine: 256
• Categorie: Guide e manuali > Diritto, professione, finanze > Formazione, professione, carriera; Social interaction, LANGUAGE ARTS & DISCIPLINES / Communication Studies, LANGUAGE ARTS & DISCIPLINES / Reading Skills, LANGUAGE ARTS & DISCIPLINES / Readers, LANGUAGE ARTS & DISCIPLINES / Editing & Proofreading, Business communication & presentation, Communication Studies, Psycholinguistics, Writing & editing guides, Writing and editing guides, Business communication and presentation, Soft skills and dealing with other people, LANGUAGE ARTS & DISCIPLINES / Writing / Business Aspects, Psycholinguistics and cognitive linguistics, Technical Writing