Aesthetic Clinic Marketing in the Digital Age - From Meta to Ai

This updated text is the definitive expert user's guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI.

Sommario

Preface
About The Author
Other publications from Wendy Lewis
Introduction: Evolution of the Aesthetic Market

1. Modern Aesthetic Patient Experience


2. Business of Branding & Rebranding


3. Strategic Primer for Digital Marketing


4. Optimizing the Marketing Mothership


5. Content Marketing Pearls for Platforms


6. Social Media Strategies Revisited


7. Now Entering the Metaverse


8. Multimedia Communication in Action


9. Future Proof Your Practice With AI

Appendix
Glossary of Marketing and AI Terms for Aesthetic Businesses
Index

Info autore

Wendy Lewis is the Founder & President of Wendy Lewis & Co Ltd Global Aesthetics Consultancy since 1997, a strategic marketing communications group in New York City specializing in the beauty, wellness and aesthetics categories
Wendy is a frequent speaker, course instructor, moderator, and presenter at conferences, webinars and panels in the US and globally. She serves as an Advisor to the Scientific Committee of the FACE Conference & Exhibition in the U.K., and as an Advisor to the Aesthetic Tech Forum from Octane.
She is also the founder of the popular LinkedIn group, 'Global Aesthetics Professionals', which has over 7,000 members at the time of this printing.
Wendy lives in New York City.

Riassunto

This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI.

Dettagli sul prodotto

• Autori: Wendy Lewis
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 22.12.2023
• EAN: 9780367405656
• ISBN: 978-0-367-40565-6
• Pagine: 122
• Categorie: Scienze naturali, medicina, informatica, tecnica > Medicina > Tematiche generali; Scienze sociali, diritto, economia > Economia > Management; MEDICAL / Dermatology, Dermatology, E-commerce: business aspects, Fashion & beauty industries, Sales & marketing, Plastic & reconstructive surgery, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Fashion and beauty industries, MEDICAL / Surgery / Cosmetic & Reconstructive, Plastic and reconstructive surgery, Online marketing / Social media marketing