Event Studies - Theory, Research and Policy for Planned Events

Riassunto

Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them.

Dettagli sul prodotto

• Autori: Donald Getz, Donald (University of Calgary Getz, Donald Page Getz, Stephen J. Page
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 12.11.2019
• EAN: 9780367085636
• ISBN: 978-0-367-08563-6
• Pagine: 576
• Serie: Events Management
• Categoria: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche