Ulteriori informazioni
Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.
Sommario
1. The Role of Marketing and Selling in the Convention and Business Events Sector 2. Marketing Planning for Destinations and Venues 3. Non-Personal Marketing Communications for Destinations and Venues: Principles and Practice 4. Personal Marketing Communications for Destinations and Venues: Principles and Practice 5. Sales Strategies for Destinations and Venues: Principles and Practice 6. The Marketing Environment for Destination Marketing Organisations 7. The Marketing Environment for Venues 8. Building Effective Partnerships 9. Current Initiatives in the Conferences, Conventions and Business Events Sector
Info autore
Tony Rogers has been involved with the conference and business events sector for over 25 years. He has managed several industry trade associations and now runs his own consultancy specialising in research and destination/venue marketing. He served as a Visiting Fellow at Leeds Beckett University for eight years.
Rob Davidson’s main area of expertise is business events. He has written extensively on that theme. As Managing Director of MICE Knowledge, a consultancy specialising in business events research, education and training, he has undertaken research projects for many major organisations including Reed Travel Exhibitions.
Riassunto
Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.
