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"Networked Bollywood provides the first interdisciplinary analysis of the role of stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later though Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. It illustrates how, over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their 'star switching power', theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema and industrial collaborations, structured distinctive business models, and influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization"--
Sommario
Acknowledgments; Introduction: Star Switching Power and Networked Bollywood; 1. Of Vagabonds and Wayfarers: Raj Kapoor, Dev Anand, and the Beginnings of Bollywood's Family- Led Film Clusters; 2. King of Kings: Amitabh Bachchan and the Emergence of Bollywood's Corporate Networks; 3. Global Dreamz: Shah Rukh Khan and Aamir Khan Usher Bollywood into the New Millennium; 4. Global Beauty Queens: Aishwarya Rai, Priyanka Chopra and the Female Star's Switching Power in Brand Bollywood; 5. Conclusion: Bards of Change: How Streaming Platforms and State-Industry Alliance are Reconfiguring Networked Bollywood; Notes; Index.
Info autore
Swapnil Rai is Assistant Professor in the Department of Film, Television and Media at the University of Michigan. Her research focuses on global film and television, media industries, women and gender studies, race and ethnicity, transnational stardom, and celebrity culture. She has served as a Postdoctoral Visiting Fellow at the Center for Contemporary South Asia at Brown University and has taught at the College of Film and the Moving Image at Wesleyan University. Her work has appeared in a range of publications including Communication, Culture & Critique, Feminist Media Studies, International Journal of Communication, JumpCut, Journal of the School of Literature (JSL) and Cinephile.
Riassunto
Networked Bollywood provides interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry.
Prefazione
An interdisciplinary analysis of the role of stars in transformation of Bollywood into a global entertainment industry.
