China CEO - Voices of Experience from 20 International Business Leaders

Zusatztext "a worthwhile and enjoyable read." (Supply Management! September 2006)"...a good mixture of theory! models! tools and case studies...useful for people ... delivering improvements in their global sourcing approach." (Global Sourcing! September 2006) Informationen zum Autor Juan Antonio Fernandez is a professor of management at China Europe International Business School! which ranks 22nd worldwide among MBA programs on the Financial Times index. Laurie Underwood! a 14-year journalist in greater China! is director of communications and publications for the American Chamber of Commerce in Shanghai. AmCham Shanghai ranks among the two largest American chambers in Asia. Klappentext Heading to China? China is a 'must win' market for nearly any business with international ambitions today. But executives taking up management positions in China often find themselves in a profoundly confusing and chaotic business environment marked by fast change! contradictions! and extreme competition.Who best to advise on cracking the world's fastest-growing and highest-potential market than those already succeeding there? This was the philosophy behind the book CHINA CEO: Voices of Experience From 20 International Business Leaders. Based on interviews with 20 top executives and eight experienced consultants based in China! the book is packed with first-hand! front-line advice from veterans of the China market:China-based top executives:* Dr. Ernst Behrens! president & CEO! Siemens China* Dominique de Boisseson! chairman & CEO! Alcatel China Investment* Alan Brown! chairman! Unilever China* Charles G. Browne! president! Du Pont China Holding Co.* David Chang! CEO! Philips China Investment Co.* Jean-Luc Chereau! president! Carrefour China* Dr. Gary Dirks! group vice president! president! & chief executive! British Petroleum China* Paul Etchells! president! Coca-Cola China Beverages* Paolo Gasparrini! president & managing director! L'Oréal China* Seiichi Kawasaki! director & president! Sony China* Guy McLeod! president! Airbus China* Philip Murtaugh! chairman & CEO! General Motors China Group* Ekkehard Rathgeber! president! Bertelsmann Direct Group Asia* Volkmar Ruebel! general manager! Hilton Shanghai* Steve Schneider! chairman & CEO! General Electric China* Christopher Shaw! president! Eli Lilly China* Dr. Elmar Stachels! CEO! Bayer Greater China* Jun Tang! president! Microsoft China Co.* Stanley Y. F. Wong! chief executive! China! Standard Chartered Bank* Kenneth C. H. Yu! managing director! 3M ChinaChina-based consultants:* Jack Chang! chairman! Quality Brand Protection Committee (QBPC) of the China Association of Enterprises with Foreign Investment* Norman Givant! Shanghai office managing partner! China Practice Group! Freshfields Bruckhaus Deringer law offices* Victoria Hine! founding director! LifeLine Shanghai* Dr. Bryan Huang! senior vice president & president Greater China! BearingPoint* Simon Keeley! Head of the Hewitt Asia Leadership Center (HALC)! Hewitt Associates China* Gordon Orr! director! Shanghai offices! McKinsey & Company* Helen Tantau! senior client partner! Korn/Ferry International China* John Wong! senior vice president and managing director Greater China! The Boston Consulting GroupEach chapter provides practical tips and easy to grasp models that will help new managers in China be more effective. In CHINA CEO! we deliver what other Western authors can't -- first hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable! conversational style suitable for time-constrained executives. Chapters give specific advice on how to manage Chinese employees! work with Chinese business partners! communicate with headquarters! face competitors! battle intellectual property rights infringers! win-over Chinese consumers! negotiate with Zusammenfassung

Sommario

1. Foreword
2. Introduction
3. Qualities of a Successful International Manager in China
4. Managing Chinese Employees
5. Working with Business Partners
6. Communicating With Corporate Headquarters
7. Facing Competitors
8. Battling Intellectual Property Rights Infringers
9. Winning Over Chinese Consumers
10. Negotiating With the Chinese Government
11. Living in China
12. Conclusion
13. Methodology

Relazione

""China CEO-Voices of Experience from 20 International Business Leaders" ist ein Ratgeber für alle Geschäftsleute und Manager, die sich in China etablieren wollen. Das vermittelt wertvolle Informationen, Tipps und Ratschläge aus erster Hand und von Kennern des chinesichen Marktes, die zusammengenommen auf 100 Jahre Erfahrung in China zurückgreifen können.." (Rationell reinigen/01.01.2007)
"[...] Das aus Interviews mit 20 Geschäftsführern multinationaler Unternehmen und acht Unternehmensberatern in China entstandene englischsprachige Buch:"China CEO, Voices from 20 International Business Leaders" ist auf diese Weise einigen Wirtschaftsratgebern voraus: Es ist tatsächlich praxisnah geschrieben. Alle Interviewpartner arbeiten seit Jahren in China, manche sogar schon länger als ein Jahrzehnt, und könnenso aufschlussreichen Einblick ni ihren Erfahrungsschatz geben, den Fernandez und Underwood pointiert geordnet haben.[...]" (Frankfurter Rundschau, 08.05.07)

Dettagli sul prodotto

• Autori: J A Fernandez, J.A. Fernandez, Juan A. Fernandez, Juan Antoni Fernandez, Juan Antonio Fernandez, Laurie Underwood
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 12.05.2006
• EAN: 9780470821923
• ISBN: 978-0-470-82192-3
• Pagine: 250
• Dimensioni: 150 mm x 230 mm x 26 mm
• Categorie: Scienze sociali, diritto, economia > Economia; China; Wirtschaft, Recht