Fr. 256.00

Ethics in Public Relations - Responsible Advocacy

Inglese · Copertina rigida

Spedizione di solito entro 1 a 3 settimane (non disponibile a breve termine)

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Informationen zum Autor Kathy Fitzpatrick is an associate professor of communication at DePaul University in Chicago, where she directs the master’s degree program in public relations and advertising. In 2005, Fitzpatrick was named the Wicklander Fellow in Applied and Professional Ethics. She teaches a range of undergraduate and graduate courses in public relations, public relations ethics, communication law and crisis management.  Her research focuses on issues involving public relations, ethics and law. Fitzpatrick is the co-author of Public Relations Ethics and Journalism Ethics (with Philip Seib) and the author of articles in  Public Relations Review, Journal of Public Relations Research, Journal of Mass Media Ethics, Journal of Advertising, Journalism and Mass Communication Educator, Journal of Communication Management and Corporate Reputation Review . She is a licensed attorney, an accredited member of the Public Relations Society of America (PRSA) and a past president of the PRSA Dallas Chapter. In 2002, Fitzpatrick was elected to head the PRSA Educators Academy. She served for six years on the PRSA Board of Ethics and was a member of the task force that developed the Member Code of Ethics 2000. She is a member of the Arthur W. Page Society and serves on the editorial review boards of Journal of Public Relations Research, Public Relations Review, and Journal of Mass Media Ethics. Carolyn Bronstein (Editor) is an Assistant Professor of Communication at DePaul University in Chicago, where she teaches undergraduate and graduate courses that focus on the cultural impact of public relations and advertising in a global society. Her research examines the role of the mass media in the social construction of women and women’s issues, with emphasis on mainstream news and advertising. She received the Nafziger-White research award from the Association for Education in Journalism and Mass Communication (AEJMC) for tracing the relationship among advertising trends in the 1970s, gender consciousness, and the development of the American feminist antipornography movement. Her work appears in a variety of mass media journals, including Journalism and Mass Communication Quarterly , Journalism and Communication Monographs, and Journalism and Mass Communication Educator. Klappentext 'An intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon' - Jay Black, Editor, Journal of Mass Media Ethics 'Fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum. They are sure to be informative and instructive both to long-time professionals and candidates for entry-level positions' - Harold Burson, Founding Chairman, Burson Marstellar 'Both highly readable and long overdue. Fitzpatrick and Bronstein have produced a thoughtful, thorough, and very practical look at the ethical dimensions of public relations, not just in theory, but in everyday practice. The essays are sharp, witty, on-point and highly pragmatic. Their examples are relevant, their anecdotes purposeful. Given the state of the profession these days, it's difficult to see how students of public relations could call themselves current without first reading this smart collection of essays' - James S. O'Rourke IV, Professor and Director, The Eugene D. Fanning Center for Business Communication, University of Notre Dame 'Fitzpatrick and Bronstein have for every public relations professional establishe...

Dettagli sul prodotto

Autori Kathy Fitzpatrick, Kathy (EDT)/ Bronstein Fitzpatrick, Kathy R. Bronstein Fitzpatrick
Con la collaborazione di Carolyn Bronstein (Editore), Carolyn B Bronstein (Editore), Carolyn B. Bronstein (Editore), Bronstein Carolyn (Editore), Kathy Fitzpatrick (Editore), Kathy R. Fitzpatrick (Editore), Fitzpatrick Kathy R. (Editore)
Editore Sage Publications Ltd
 
Lingue Inglese
Formato Copertina rigida
Pubblicazione 27.06.2006
 
EAN 9781412917971
ISBN 978-1-4129-1797-1
Pagine 256
Dimensioni 159 mm x 229 mm x 19 mm
Categorie Scienze sociali, diritto, economia > Economia > Pubblicità, marketing

Advertising, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Advertising & Promotion, Advertising;Public Relations

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