Brand Strategy in Three Steps - A Purpose-Driven Approach to Branding

Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.

Sommario

Section - 00: Introduction; Section - ONE: Identity; Chapter - 01: Brand identity; Chapter - 02: Identifying your goals and core values; Section - TWO: Intention; Chapter - 03: Setting intentions; Chapter - 04: Cultivating brand purpose Chapter - 05: Creating an actionable strategy; Chapter - 06: Setting intentional goals Section - THREE: Implementation; Chapter - 07: Creating an actionable plan; Chapter - 08: Executing a successful branding strategy; Chapter - 09: Conclusion

Info autore

Jay Mandel is the founder of Your Brand Coach, a personal and professional brand management company based in New York City, New York. He is a corporate trainer for the Association of National Advertisers, Adjunct Professor of Marketing at the Fashion Institute of Technology, Adjunct Professor of Marketing at Fordham University and part of the marketing faculty at Sacred Heart University. He served as Director of Marketing at IBM, Vice President of Global Digital Marketing at Mastercard and Digital Marketing Manager at CIT.

Dettagli sul prodotto

• Autori: Jay Mandel, Jay (Founder) Mandel, Mandel Jay
• Editore: Kogan Page
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 03.06.2023
• EAN: 9781398609815
• ISBN: 978-1-398-60981-5
• Pagine: 256
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General, business strategy, Sales & marketing, Brands and branding