Relationships and Networks in International Markets

Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.

Sommario

Chapter headings and section headings: Research on Relationships and Networks: Past -- Present -- Future. Business Relationships: New Insights. Establishing and Maintaining Business Relationships. Managing Business Relationships. Analysing Business Relationships. Networks: New Concepts and Implications. New Conceptual Contributions to Network Research. Marketing, Purchasing and Networks. Innovation Success and Networks.

Riassunto

Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.

Dettagli sul prodotto

• Autori: H. G. Gemunden, H. G. Gemunden, T. Ritter, A. Wlater
• Con la collaborazione di: H. G. Gemunden (Editore), Thomas Ritter (Editore), Achim Walter (Editore)
• Editore: Pergamon Press
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 12.03.1998
• EAN: 9780080430638
• ISBN: 978-0-08-043063-8
• Pagine: 480
• Dimensioni: 161 mm x 240 mm x 30 mm
• Peso: 881 g
• Serie: Series in International Busine
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing