Primal Branding - Create Zealots for Your Brand, Your Company, And Your Future

Looks at how the powerful brands create a community of believers around them. This work reveals the components - known as the primal code - that help the companies and marketers' capture the public imagination, and shows how to use them to create a community of believers in which the consumer develops an emotional attachment to the brand.

Dettagli sul prodotto

• Autori: Patrick Hanlon
• Editore: Simon & Schuster USA
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 24.01.2006
• EAN: 9780743277976
• ISBN: 978-0-7432-7797-6
• Pagine: 257
• Dimensioni: 146 mm x 222 mm x 25 mm
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Marketing, Marke, Markenschutz, Unternehmenskultur