Drugs to Market

The development and marketing of drugs since WWII demonstrates the impact of technology on competitiveness in a major industry. While focusing on the market in the USA, this book examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market.

Sommario

Analyzing technology in an interactive environment. Competition in the US pharmaceutical industry today. The foundations of the modern pharmaceutical industry. Dynamic trends in the postwar era. The structuring of the modern industry. Firm responses in a changing industry. Forces in competition: past and future.

Riassunto

The development and marketing of drugs since WWII demonstrates the impact of technology on competitiveness in a major industry. While focusing on the market in the USA, this book examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market.

Dettagli sul prodotto

• Autori: William C. Bogner, H. Thomas, W. C. Bogner, Bogner W. C. Bogner
• Con la collaborazione di: Howard Thomas (Editore)
• Editore: Pergamon Press
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 14.06.1996
• EAN: 9780080425597
• ISBN: 978-0-08-042559-7
• Pagine: 208
• Dimensioni: 161 mm x 240 mm x 16 mm
• Peso: 482 g
• Serie: Wenner-Gren International Seri; Technology, Innovation, Entrepreneurship and Competitive Strategy
• Categoria: Scienze sociali, diritto, economia > Economia > Altro