Selling Architectural Ideas

As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.

Sommario

Introduction. The Power of the Image. Presentation as Narrative. Layout Design Issues. Architectural Selling Techniques. Personalized Promotional Tools. Bibliography. Index.

Info autore

Porter, Tom

Riassunto

Selling Architectural Ideas explores the promotional role of architectural graphics and drawings at the point of communication, i.e. at their point of sale.

Dettagli sul prodotto

• Autori: Tom Porter, Porter Tom
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 13.09.2023
• EAN: 9781138460768
• ISBN: 978-1-138-46076-8
• Pagine: 160
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Scienze umane, arte, musica > Arte > Architettura; ARCHITECTURE / General, Civil engineering, surveying & building, Architecture: professional practice, Civil engineering, surveying and building