Aesthetics and Style in Strategy

This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The "aesthetic" turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.

Info autore

Gino Cattani is Professor of Strategy and Organization Theory at the Stern School of Business, New York University. Simone Ferriani is Professor of Entrepreneurship at the University of Bologna and Honorary Professor at City, University of London. Frédéric Godart is Associate Professor of Organizational Behavior at INSEAD in France. Stoyan V. Sgourev is Professor of Management at ESSEC Business School, France.

Riassunto

This book contains an Open Access chapterThis volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.Â

Dettagli sul prodotto

• Con la collaborazione di: Gino Cattani (Editore), Gino (Leonard N. Stern School of Business Cattani (Editore), Simone Ferriani (Editore), Simone (University of Bologna Ferriani (Editore), Frederic (INSEAD Godart (Editore), Stoyan V (ESSEC Business School Sgourev (Editore)
• Editore: Emerald Publishing Limited
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 09.11.2020
• EAN: 9781800432376
• ISBN: 978-1-80043-237-6
• Pagine: 304
• Dimensioni: 157 mm x 235 mm x 21 mm
• Peso: 594 g
• Serie: Advances in Strategic Management
• Categoria: Scienze sociali, diritto, economia > Economia > Altro