Reinventing Virtual Events - How to Turn Ghost Webinars Into Hybrid Go To Market Simulations That

Make your next webinar something to write home about
 
In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you'll learn a novel way to produce online experiences the authors call "Customer-Centric Events," hybrid, go-to-market simulations that generate high levels of attendance and participation.
 
The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You'll discover how to:
* Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience
* Use the authors' signature G.A.M.E.S. framework to drive high-quality leads
* Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry
 
A can't-miss playbook that turns everything you know about virtual events on its head--and shakes it up for good measure--Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.

Sommario

Introduction: It's time to reinvent virtual events by making them customer-centric
 
Section 1: Inception: Design, Build & Execute
 
Chapter 1: How to measure event effectiveness: pipeline generated vs. MQLs
 
Chapter 2: Finding Event-market Fit (EMF)
 
Chapter 3: Targeting: Experimentation, Iteration, and Gamification
 
Chapter 4: Shattering the paradigm of static
 
Chapter 5: GTM Cross-Training Drills - Crowd Favorites
 
Chapter 6: Creating hybrid models that pull in audiences
 
Chapter 7: Why dynamic environments foster learning and retention
 
Chapter 8: Choosing & Preparing Your Speakers
 
Chapter 9: G.A.M.E.S. A powerful formula for nailing a customer-centric event (CCE)
 
Chapter 10: How to pull off a stellar virtual event
 
Chapter 11: Innovating around the curve
 
Chapter 12: Becoming a Media Trained Emcee
 
Chapter 13: Cultivating a Disruptive Mindset - be patient; this could take a while
 
Chapter 14: Low Budget to High Production
 
Chapter 15: Tech Stack for Modern Virtual Events
 
Section 2: Promotion, Amplification & Monetization
 
Chapter 16: The Art of Branding Events
 
Chapter 17: Build the buzz vortex, become your industry focal point
 
Chapter 18: Dark Social Community Building: Hub and spoke formula for PR
 
Chapter 19: WRKSHP Framework: Define the big problem that you solve
 
Chapter 20: Marketing in a Sales Way / Selling in a Marketing Way
 
Chapter 21: Booking post-event meetings with strategic unconventionality
 
Chapter 22: Customer-centric Outbound (Oops, sales time!)
 
Chapter 23: Methods for Sophisticated Outreach
 
Section 3: Customer-Led Everything
 
Chapter 24: Customer-Led Acquisition / Activation
 
Chapter 25: Customer-Led Engagement
 
Chapter 26: Customer-Led Retention / Expansion
 
Section 4: Lessons from 100 GTM Events x 100 GTM Leaders
 
Chapter 27: RevOps Consolidation - Outreach
 
Chapter 28: PLG Game - Formative Ventures
 
Chapter 29: Tech Stack Optimization Game - Sonar
 
Chapter 30: Questioning Frameworks Game - Costanoa Ventures
 
Chapter 31: M&A GTM Game - CoachCRM
 
Chapter 32: GTM Playbook Scenario - RedPoint Ventures
 
Chapter 33: GTM Pillars Challenge - Edison Partners
 
Chapter 34: Disruption & Product-Market Fit - U+
 
Section 5: Recession-proofing your event vision
 
Chapter 35: The future of events in a socially distant world
 
Chapter 36: Making virtual event promotions soar in a down economy
 
Chapter 37: Bulletproof lead generation year-round
 
Chapter 38: Ecosystem-driven Events
 
Chapter 39: Pivoting your GTM in recession with Events
 
Chapter 40: Reinventing your reinventions
 
Chapter 41: What's the future of Events?
 
Appendix I: WRKSHP Examples
 
FLYYT-X
 
Salesborgs
 
Appendix II: GTM Templates
 
Checklist to hold a Customer-Centric Event
 
SPEARS: Hyper-short Emails
 
Event Follow-up Sequence
 
Cold Call Follow-up Framework
 
Venn Diagram Templates
 
Acknowledgments
 
Index

Info autore

JUSTIN MICHAEL is a Co-Founder of HYPCCCYCL, the leading GTM community in business-to-business selling and a globally established thought leader on sales excellence. He has over 20 years' experience in sales leadership. JULIA NIMCHINSKI is an entrepreneur, former CMO, and Editor/Founder of GTM Mag. She's the CEO and Co-Founder of HYPCCCYCL.com. Julia invented the world's first GTM simulations where top B2B revenue leaders cross-train their skills with VCs. She applied her decade of marketing and entrepreneurship experience to found GTM Mag, a mission-driven GTM publication that elevates innovation in go-to-market strategy for the C-Suite. Julia has built several successful event series and startups and writes prolifically about disruptive GTM trends.

Dettagli sul prodotto

• Autori: Justin Michael, Justin (Hypcccycl) Nimchinski Michael, Justin Nimchinski Michael, Julia Nimchinski
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 29.12.2022
• EAN: 9781394159253
• ISBN: 978-1-394-15925-3
• Pagine: 288
• Categorie: Scienze sociali, diritto, economia > Economia > Management; Event-Management, Business & management, Webinar, Wirtschaft u. Management, Spezialthemen Wirtschaft u. Management, Business & Management Special Topics, Virtuelles Meeting