Ulteriori informazioni
This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia. Spanning 13 chapters, the authors provide insights from developed and developing countries, whilst at the same time exploring a variety of issues within sustainable luxury, the hidden value of secondhand, eco-luxury, circular economy principles and perceptions, ethical sourcing and eco-label strategies. All of which can be linked to the broader theme of SDG12: Responsible Production and Consumption. Thus, the book not only has a wide geographical scope but also brings together a collection of scholars spanning many disciplines such as marketing, management, textiles, fashion, economics, and digital media. Offering a combination of empirical and conceptual works, the book also provides important insights for future research enquiries.
Sommario
Chapter 1. Introduction.- Chapter 2. The Hidden Value of Second-Hand Luxury: Exploring the Levels of Second-Hand Integration as Part of a Luxury Brand's Strategy.- Chapter 3. Sustainable Eco-luxury in the Scandinavian Context.- Chapter 4. Sustainable Luxury: A Framework for Meaning Through Value Congruence.- Chapter 5. Sustainability, Saudi Arabia and Luxury Fashion Context: An Oxymoron or a New Way.- Chapter 6. Towards Circular Luxury Entrepreneurship: A Saudi Female Entrepreneur Perspective.- Chapter 7. Sustainable Supply Chain Process of the Luxury Kente Textile: Introducing Heritage into the Sustainability Framework.- Chapter 8. Canadian Ethical Diamonds and Identity Obsession: How Consumers of Ethical Jewelry in Italy Understand Traceability.- Chapter 9. Sustainability Claims in the Luxury Beauty Industry: An Exploratory Study of Consumers' Perceptions and Behaviour.- Chapter 10. What Do You Think? Investigating How Consumers Perceive Luxury Fashion Brand's Eco-labellingStrategy.- Chapter 11. 'Take a Stand': The Importance of Social Sustainability and Its Effect on Generation Z Consumption of Luxury Fashion Brands.- Chapter 12. Chinese Consumer Attitudes Towards Second-Hand Luxury Fashion and How Social Media eWoM Affects Decision-Making.- Chapter 13. The Rise of Virtual Representation of Fashion in Marketing Practices: How It Can Encourage Sustainable Luxury Fashion Consumption./
Info autore
Dr Claudia E. Henninger is a Senior Lecturer in Fashion Marketing Management, interested in sustainability and the circular economy. She has been published in internationally leading journals (e.g., EJM, International Journal of Management Review). Claudia is an Executive Member of the Sustainable Fashion Consumption Network.
Dr Navdeep K. Athwal has held academic positions in the UK and Hong Kong, where she researched the interplay between sustainability and luxury. Her work has been published in academic journals such as Journal of Marketing Management, Information Technology and People, and the International Journal of Management Reviews. She now uses her research expertise to improve the user experience for a range of national and international organisations operating across the public and private sectors.
