Visual Consumption - Interpretive Marketing Research Vol.4

Informationen zum Autor Jonathan Schroeder Klappentext A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market. Zusammenfassung Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market. Inhaltsverzeichnis Introduction. 1. A Visual Approach to Consumer Research Part I: Consuming Representation 2. Visual Representation and the Market 3. Through the Lens: Reflections on Image Culture Part II: Consumption Domains 4. Photography as a Way of Life 5. E-Commerce, Architecture, and Expression 6. Marketing Identity, Consuming Difference 7. The Fetish in Contemporary Visual Culture 8. Visual Consumption in an Attention Economy

Dettagli sul prodotto

• Autori: J. Schroeder, Jonathan Schroeder, Jonathan (Rochester Institute of Technology Schroeder, Jonathan E Schroeder, Jonathan E. Schroeder, Schroeder Jonathan
• Editore: Routledge Academic
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 01.01.2002
• EAN: 9780415244244
• ISBN: 978-0-415-24424-4
• Dimensioni: 164 mm x 241 mm x 17 mm
• Serie: Routledge Interpretive Marketi; Routledge Interpretive Marketing Research; Routledge Interpretive Marketi
• Categorie: Scienze sociali, diritto, economia > Economia > Tematiche generali, enciclopedie; History, Media Studies, Business & Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, Humanities, Sales & marketing, Sociology: work & labour, Sales and marketing, Sociology: work and labour, Internet guides and online services