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Informationen zum Autor JEAN-PAUL TRÉGUER is Chief Executive Officer and Founder of Senioragency! the first international marketing network dedicated to Baby-Boomers & 50+! established in France! UK! Japan! Belgium! Netherlands! Scandanavia and Luxembourg. He is also the CEO and founder of www.seniorplanet.fr! one of the leading European portals dedicated to the 50+ generations. Jean-Paul Tréguer is one of the first marketing and advertising experts to have created a specialised international team in generational marketing in order to advise big global and local brands to approach efficiently the high potential market of mature customers. He is a well known international guest speaker who gives lecturers and seminars worldwide on this topic. Klappentext As a result of demographic and other factors in many countries! the over fifty age group have emerged as having significant disposable income and market power! yet much advertising! promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author! who is a pioneer in this area! shows that this is an essential market for companies and how they can focus their marketing for maximum benefit. Zusammenfassung As a result of demographic and other factors in many countries! the over fifty age group have emerged as having significant disposable income and market power! yet much advertising! promotion and marketing is still targeted primarily at younger age groups. Inhaltsverzeichnis Introduction An Incredible Marketing Blindspot A Grey-Haired Population Consumption: the Tidal Wave of 'Grey' Abolishing Preconceptions The USA: Pioneers in Marketing to the Over 50s The Wrong Approach: How to Alienate the Over 50s The Keys to Success: How to Win Over the Over 50s Conclusion Appendix
