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Informationen zum Autor Ethné M. Swartz, Ph.D., is a Professor of Management at the Feliciano School of Business, Montclair State University. She served as a chair and associate dean at Fairleigh Dickinson University’s Silberman College of Business. She is a Fulbright Scholar and a Justin G. Longenecker Fellow of the United States Association for Small Business & Entrepreneurship. She has taught in the UK, Mexico, Germany, Iceland, and South Africa. She serves as a research associate at the University of Pretoria’s Gordon Institute of Business Science. Her research publications appear in • Long Range Planning • Risk Management : An International Journal • Journal of Applied Management Studies • Leadership and Organisational Development Journal • Business Horizons • International Journal of Entrepreneurial Behaviour and Research • Facilities • Education and Training • Journal of Developmental Entrepreneurship • International Journal of Gender and Entrepreneurship, and Entrepreneurship, Theory & Practice (ET&P). Klappentext Doing Research in Business and Management provides a comprehensive overview of management research and research methodology. Taking the reader through all the major stages of the research process, this wide-ranging text introduces the key methods that are available to students as researchers in management and business. Zusammenfassung Doing Research in Business and Management provides a comprehensive overview of management research and research methodology. Taking the reader through all the major stages of the research process! this wide-ranging text introduces the key methods that are available to students as researchers in management and business. Inhaltsverzeichnis PART ONE: CONTEXT AND PROCESS Business and Management Research in Perspective Philosophical Background to Research Research Strategies and Tactics The Research Programme and Process PART TWO: APPROACH, METHOD AND DATA The Positivist Approach to Empirical Research Phenomenology: The Non-Positivist Approach The Research Process Collecting Empirical Data The Questionnaire The Case Study The Sample Statistical Analysis PART THREE: REPORTING RESEARCH Ethical Considerations Writing Up the Research Evaluation of Masters and Doctoral Degrees ...
