Introduction to News Product Management - Innovation for Newsrooms and Readers

Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organisations.

Sommario

Acknowledgements
Introduction
What Is Product Management?
1. The News Product Manager
2. A Brief History of Product Management
3. Theories of Product Management
4. Theories of Innovation
Product Management in News
5. The Business of Content
6. Managing News Innovation
7. The Mission of News Product
Making News Products
8. Product Is Research
9. Product Is Prioritization
10. Product Is Building
11. Product Is Learning
Glossary
Index

Info autore

Damon Kiesow is Knight Chair in Journalism Innovation at the Missouri School of Journalism, USA.

Riassunto

Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organisations.

Dettagli sul prodotto

• Autori: Damon Kiesow
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 01.12.2023
• EAN: 9780367724344
• ISBN: 978-0-367-72434-4
• Pagine: 210
• Categorie: Saggistica > Politica, società, economia > Società; Scienze sociali, diritto, economia > Media, comunicazione > Tematiche generali, enciclopedie; Scienze umane, arte, musica > Storia; Media Studies, LANGUAGE ARTS & DISCIPLINES / Journalism, BUSINESS & ECONOMICS / Project Management, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, Press & journalism, Project management, News media and journalism, Media studies: Journalism