The Digital Multinational - Navigating the New Normal in Global Business

How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In Key to success, Nambisan and Luo explain, is the notion of

Dettagli sul prodotto

• Autori: Conny Braams, Yadong Luo, Satish Nambisan, Nambisan Satish
• Editore: The MIT Press
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 05.08.2025, ritardato
• EAN: 9780262548502
• ISBN: 978-0-262-54850-2
• Pagine: 264
• Serie: Management on the Cutting Edge
• Categorie: Scienze sociali, diritto, economia > Economia > Management; Economics, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Globalization, BUSINESS & ECONOMICS / Development / Business Development, business strategy