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Informationen zum Autor Professor Sean Nixon is Head of the Department of Sociology and Director of MA Advertising and Marketing and the Media. at the University of Essex. Klappentext The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices. Zusammenfassung The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices. Inhaltsverzeichnis Introduction PART ONE: ADVERTISING, CULTURAL INTERMEDIARIES AND CULTURAL ANALYSIS Advertising and Commercial Culture PART TWO: COMMERCE AND CREATIVITY `Purveyors of Creativity¿ Advertising Agencies, Commercial Expertise and Creative Jobs Déclassé and Parvenus ? The Social and Educational Make-Up of Creative Jobs The Cult of Creativity Advertising Creatives and the Pursuit of Newness PART THREE: GENDER, CREATIVITY AND CREATIVE JOBS A Homosocial World? Masculinity, Creativity and Creative Jobs Between Men Masculinity and the Dynamics of Creative Partnerships Pleasure at Work The Gender Ambivalences of Work-Based Sociability Conclusion
