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The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying decisions are made not in months or days, but in seconds.
The enemy in today's customer environment? FRICTION. And those who can minimize friction, guiding potential buyers rapidly through the 'tornado funnel' buying process, will win.
But taming friction is no small feat. It takes the seamless integration of marketing, product, commerce and service into a cohesive, friction-free customer experience. And that's something today's siloed companies are still not set up to do, resulting in a bevy of new C-Suite leaders, including the Chief Experience Officer (CXO).
The 10-second Customer Journey provides the playbook for growing and retaining customers in a landscape transformed by digital.Todd Unger, CXO of the American Medical Association, provides a step-by-step guide based on three decades of consumer marketing, advertising, digital product and digital marketing and commerce experience. He'll teach you how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement.
Info autore
Todd Unger is the Chief Experience Officer of the American Medical Association, where he has driven record growth and gained international recognition for the AMA's CX program. He is the co-creator and host of AMA Update, the organization's award-winning daily video/podcast series,
available on the AMA's YouTube channel and on Spotify and Apple Podcasts.
A transformational marketing and digital executive, Unger's experience places him at the nexus of marketing, content, e-commerce, technology,
product development and customer service--the building blocks of today's customer experience.
Unger's career began at marketing and advertising powerhouses Procter & Gamble and Leo Burnett Company. He then leapt into the exploding digital world as a product manager in the early days of America Online and served as General Manager of AOL's local city guide operation, Digital City. As a Chief Digital Officer and CMO, he's led digital marketing, product, and content teams across large and small media companies, including Lifetime Television, Time Inc., and the Daily Racing Form.
Unger is a frequent speaker and podcast guest on the topics of marketing and customer experience. He holds an MBA from Harvard Business School.
https: //www.toddunger.com/
Riassunto
By combining the power of customer experience and marketing, The 10-Second Customer Journey offers a roadmap to getting quickly from ‘I see it’ to ‘I love it’ in today’s digital environment.
