The challenges of digital in the luxury hotel industry

The hotel industry, and more particularly the luxury hotel industry, is facing a new competition: the Internet players. Thus, consumer habits are changing... Faced with this, the traditional players in the hotel industry such as AccorHotels, Marriott, Hilton or Four Seasons are implementing new strategies. These strategies are focused on loyalty, customer experience and digital transformation.

Info autore

Lionel Klein - Passionate about digital and the luxury hotel industry, I did this project during my Master 1 "Management Consultant" year.

Dettagli sul prodotto

• Autori: Lionel Klein
• Editore: Our Knowledge Publishing
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 12.04.2023
• EAN: 9786205868478
• ISBN: 9786205868478
• Pagine: 84
• Dimensioni: 150 mm x 5 mm x 220 mm
• Peso: 129 g
• Categoria: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche