Luxury Fashion Brand Management - Unifying Fashion With Sustainability

This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and the application of sustainable models to the industry.

Sommario

Chapter 1: From History to Heritage of Luxury Fashion. Chapter 2: From the Creative Director to the Fashion Show. Chapter 3: Luxury Brand Qualities, Brand Construct and Brand Touchpoints. Chapter 4: Good and bad Parenting of Luxury Fashion. Chapter 5: Internationalisation and Emerging Economies for Luxury Fashion. Chapter 6: Decline and Resuscitation of Luxury Fashion Brands. Chapter 7: Luxury Fashion and the Sustainable Approach. Chapter 8: The future of Luxury Fashion Brands

Info autore

Olga Mitterfellner is a Senior Lecturer in Fashion Business Management at the University of Westminster, UK, and a guest lecturer at several international universities. Olga is a Fellow of the Textile Institute and a member of the Association of Dress Historians. She is the author of Fashion Marketing and Communication (2019). She was trained at Central Saint Martins and has previously taught at London College of Fashion, University of the Arts London.

Riassunto

This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and the application of sustainable models to the industry.

Dettagli sul prodotto

• Autori: Olga Mitterfellner, Olga (London College of Fashion Mitterfellner, Olga (University of Westminster) Mitterfellner
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 11.07.2023
• EAN: 9780367643607
• ISBN: 978-0-367-64360-7
• Pagine: 248
• Serie: Mastering Fashion Management
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; BUSINESS & ECONOMICS / Development / Sustainable Development, Sustainability, Business & Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Management, DESIGN / Fashion & Accessories, Fashion & beauty industries, Management & management techniques, Sales & marketing, Management and management techniques, Fashion and beauty industries, Brands and branding