When Mbas Rule the Newsroom - How the Marketers and Managers Are Reshaping Today''s Media

Informationen zum Autor Doug Underwood Klappentext An in-depth! behind-the-scenes look at the modern newsroom! this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit! 'reader-friendly' journalism. Includes a new preface to the paperback edition. Zusammenfassung This behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Today-ization" of newspapers threaten the values that have guided genertions of American journalists.

Dettagli sul prodotto

• Autori: Doug Underwood
• Editore: Columbia University Press
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 23.11.1995
• EAN: 9780231080491
• ISBN: 978-0-231-08049-1
• Pagine: 259
• Categoria: Scienze sociali, diritto, economia > Media, comunicazione > Mediologia