Reasserting the Disney Brand in the Streaming Era - A Critical Examination of Disney+

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.

Sommario

Chapter One: Sign In or Sign Up
Chapter Two: Him too: John Lasseter’s sexism and the simple solution of Purl
Chapter Three: Marvel Heroes at Mouseketeer Prices
Chapter Four: The Mandalorian: Disney’s "baby" steps toward fan service
Chapter Five: The Wonderful World of Jeff Goldblum
Chapter Six: We’re Going to Disney+!

Info autore

Robert Alan Brookey is a Professor of Media at Ball State University where he also serves as the Director of Graduate Studies. His previous books include Hollywood Gamers, Digital Convergence in the Film and Video Game Industries and Playing to Win: Sports, Video Games, and the Culture of Play. His work has appeared in Games and Culture and Convergence.
Jason Phillips is a Lecturer in the Media department at Ball State University. His previous academic work has focused on music videos, gender in the media, and internet culture. He has also worked professionally in broadcast journalism. He is a member of Gen-X, so he’s well-versed in both Star Wars and Marvel, though he prefers DC and thinks the prequel Star Wars films were actually pretty good.
Timothy Pollard is Associate Dean Emeritus for Academic Affairs and Student Relations in the College of Communication, Information, and Media at Ball State University. He held the position from 2019 to his retirement in 2022. He provided managerial oversight for academic programs, supported faculty development and ensured positive student relations in the college. Mr. Pollard has been with Ball State since 1998 and, prior to his elevation to Associate Dean, served in the Department of Telecommunications as an Associate Professor and chair from 2011 to 2017. Previously, he worked for CNN in Atlanta and Washington, D.C.

Riassunto

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.

Dettagli sul prodotto

• Autori: Robert Alan Brookey, Robert Alan (Ball State University Brookey, Robert Alan Phillips Brookey, Brookey Robert Alan, Jason Phillips, Tim Pollard, Timothy Pollard
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 07.04.2023
• EAN: 9781032422350
• ISBN: 978-1-0-3242235-0
• Pagine: 140
• Serie: Routledge Research in Cultural and Media Studies
• Categorie: Scienze naturali, medicina, informatica, tecnica > Informatica, EDP > Software applicativo; Scienze sociali, diritto, economia > Media, comunicazione > Tematiche generali, enciclopedie; Scienze umane, arte, musica > Arte > Tematiche generali, enciclopedie; History, PERFORMING ARTS / Television / General, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Marketing / Research, The arts, Radio & television industry, Humanities, TV & society, Media studies: TV and society, Film, TV and Radio industries, Cinema Industry