Consumer Culture and TV Programming

Riassunto

This book is an exploration of the interconnections between media economics and communication discourse. Marketing factors account for the heightened emphasis on programming environment during the 1980s. But what are the full implications of the practice of audience marketing and the creation of appropriate programming environments?

Dettagli sul prodotto

• Autori: Robin K Andersen
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 28.04.2020
• EAN: 9780367004750
• ISBN: 978-0-367-00475-0
• Pagine: 320
• Categorie: Scienze sociali, diritto, economia > Sociologia > Opere generiche, enciclopedie; Media Studies, Sociology, SOCIAL SCIENCE / General, Cultural Studies, SOCIAL SCIENCE / Sociology / General, BUSINESS & ECONOMICS / Advertising & Promotion, Media studies: TV and society, Consumerism