Advertising - A Cultural Economy

Klappentext Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces. Zusammenfassung Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and! using historical evidence! demonstrates that a rethink of the analysis of advertising is long overdue. Inhaltsverzeichnis Introduction The Quaint Device of Advertising Colonising of the Real The Persuasive Subject of Advertising The Hybridisation of Culture and Economy The Uses of History Pervasive Institutions and Constituent Practices Persuasive Products Conclusion Devices and Desires

Dettagli sul prodotto

• Autori: Elizabeth Rose McFall, Liz McFall
• Editore: Sage Publications Ltd
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 18.02.2004
• EAN: 9780761942542
• ISBN: 978-0-7619-4254-2
• Pagine: 224
• Dimensioni: 159 mm x 235 mm x 25 mm
• Serie: Culture, Representation and Identity Series; Culture, Representation, and I; Culture, Representation and Identity series; Culture, Representation and Id
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing