Fr. 36.50

Winning the Room with the Winning Pitch - Unforgettable Storytelling That People Trust

Inglese · Tascabile

Spedizione di solito entro 3 a 5 settimane

Descrizione

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For entrepreneurs, creatives, business people, or anyone looking to create authentic connective moments, Winning the Room is the public speaking book for you! Expand from a scared fumbling mess to a powerful public speaker that audiences love! 

Sommario

Contents



Foreword


  • Chapter 1 – Introduction


Part One: Fundamentals – Defining and Refining Your Winning Style
  • Chapter 2 – Taking Control Early

  • Chapter 3 – Putting Your Audience on Notice

  • Chapter 4 – A Fresh Look at Eye Contact

  • Chapter 5 – Reading the Room

  • Chapter 6 – Pacing, Pausing and Timing

  • Chapter 7 – Body Language and Movement

  • Chapter 8 – Getting Them Talking

  • Chapter 9 – Voice Modulation

  • Chapter 10 – Gear Changing

  • Chapter 11 – Throwing High Balls


Part Two: Techniques – Helping You Win More Often
  • Chapter 12 – Creating Chemistry

  • Chapter 13 – Setting the Moral

  • Chapter 14 – Eradicating Small Talk

  • Chapter 15 – Gotta Get Physical

  • Chapter 16 – Tight Loose

  • Chapter 17 – PERP

  • Chapter 18 – Sign posting

  • Chapter 19 – Build Back

  • Chapter 20 – Drumroll

  • Chapter 21 – Windy Road


Part Three: Practical Application – Workbook Section
  • Chapter 21 – People Are Pattern Makers

  • Chapter 22 – Move the tone of the room

  • Chapter 23 – Say More with Less

  • Chapter 24 – Overselling (How to Stop Being Needy)

  • Chapter 25 – Generosity Matters

  • Chapter 26 – Rehearsing


  • Chapter 27 – Conclusion


Appendix 1: Frequently Asked Questions (FAQ)

Appendix 2: Further Reading and Resources

Info autore

Jonathan Pease (JP) is a highly respected Creative Director and communications expert with over 25 years in the marketing industry. After starting his career at the world-famous agency at BBDO, he returned to Australia in 2003 to found, grow, and sell Tongue, now trading as the Australian office of top global agency, AKQA. 
These days, JP runs the marketing consultancy Delorean, is the Publisher of Oyster Magazine, and is the Chief Creative Officer at Overheard. JP also writes and directs feature films, ads, and other content, and was even awarded Best Director for his short film, Two Bites, at the Sanctuary Cove International Film Festival in 2018. A philanthropist, JP is a founding member of Australia’s leading investment conference, Sohn Hearts & Minds, which has donated $30M to medical research and set up an associated investment fund, HM1 (now valued at +$1BN). During his career, JP has worked with some of the most influential global brands, including Nike, Disney, Coca Cola, Chanel, and M&M Mars, spoken at events such as Vivid Sydney and REMIX, has been featured on Australia's Next Top Model, and has worked with speakers to refine their eight minute pitches, including Ray Dalio, Dan Ariely, Howard Marks, Mike Cannon-Brookes, and Andrew Denton. 
The Indelible Pitch is JP’s debut book. He received his Master of Business from Sydney University and his bachelor’s degree in Marketing from the University of Technology Sydney / AdSchool. He currently lives in Australia, dividing his time between Sydney and Byron Bay with his wife Maddison and their four children—Kingston, Ripley, Ocean and Lumi.

Riassunto

For entrepreneurs, creatives, business people, or anyone looking to create authentic connective moments, Winning the Room with the Winning Pitch is the public speaking book for you! Expand from a scared fumbling mess to a powerful public speaker that audiences love!

Prefazione

Promotional Strategy



The author will offer free short form insights and advice through an open Q&A section online (freemium subscription model).

Instagram: 17k followers @mrjonathanpease

Collaborations


  • Ongoing client workshops (circa 12 per year)

  • Sohn Hearts & Minds (1000 people annually)

  • Comms Council (1500 people annually)

  • Sydney University (500 people annually)

  • Vivid Ideas (500 people annually)



Bonus Material: The author plans to create a card game that walks the player through the Winning The Room process which people can pick up and play. The author and his team are also going to create a library of downloadable PDFs that give people a focused group of tips. Each one will be specific to a different user case.

Marketing Connections


  • TV hosts from Australia’s top rating morning shows - Karl Stefanovic, Natalie Barr.

  • Radio hosts from some of Australia’s top shows – Kylie & Jackie O, Fitzy & Wippa.

  • Various authors – Rusty Young, Adam Spencer, Lisa Messenger, Tim Duggan, Jess Scully.

  • C-suite executives from brands like Chanel, Commonwealth Bank, UBS, Bendigo Bank, and Mars Foods.



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