Cuadro de mando integral: aplicación práctica

The balanced scorecard is a management tool and corporate control for translating strategic objectives into results. It is a tool based on measuring the evolution of the company from different perspectives, traditional financial and non-financial (customers, internal processes and learning - growth), which also condition the life of a company and which drive their growth and future.Traditional financial measures are not sufficient to measure the set of internal and external business processes. The Scorecard addresses the need to calculate a different way the effects of the activities that create value: the value of ideas, relationships with customers and suppliers, the processes of innovation, quality, knowledge, ... inside a strategic business vision.\n

Dettagli sul prodotto

• Editore: Documenta Universitaria
• Lingue: Spagnolo
• Formato: Tascabile
• EAN: 9788499842707
• ISBN: 978-84-9984-270-7
• Pagine: 208
• Categoria: Scienze sociali, diritto, economia > Economia > Management