Political Rhetoric, Social Media, and American Presidential Campaigns - Candidates Use of New Media

This bookexplores how social media influenced presidential campaign rhetoric. Janet Johnson discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump.

Sommario

Acknowledgments
Introduction
Chapter One: Media Use in American Presidential Campaigns
Chapter Two: Brief History of Political Media
Chapter Three: Blogs and Barack Obama's Rhetoric
Chapter Four: Twitter and Mitt Romney's Rhetoric
Chapter Five: 2016 Presidential Campaign Narrative
Chapter Six: Hillary Clinton: Cyborg Candidate
Chapter Seven: Donald Trump's Rhetrickery
Chapter Eight: Conclusion
Bibliography
About the Author

Info autore

Janet Johnson is lecturer at The University of Texas at Dallas.

Riassunto

This book explores how social media influenced presidential campaign rhetoric. Janet Johnson discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump.

Dettagli sul prodotto

• Autori: Janet Johnson
• Editore: Lexington Books
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 15.09.2022
• EAN: 9781498540858
• ISBN: 978-1-4985-4085-8
• Pagine: 226
• Serie: Lexington Studies in Political Communication
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Tematiche generali, enciclopedie; USA, Media Studies, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, United States of America, USA, Political campaigning & advertising, Political campaigning and advertising, Elections & referenda, SOCIAL SCIENCE / Technology Studies, Elections and referenda / suffrage