Ulteriori informazioni
This deeply personal memoir of Alenka Vrecek's 2,500-mile solo bikepacking pilgrimage along the spine of the snow-covered Sierra Nevada and into the hostile desert mountains and plains of Mexico's Baja Peninsula-a story about crossing emotional, physical, and cultural boundaries?will inspire readers to follow their own dreams as Alenka followed hers.
Info autore
Alenka Vrecek was born at the foot of the Alps in Slovenia, a part of former communist Yugoslavia. Born with a spirit for adventure, she came to America at twenty years old with a backpack, a pair of skis, and a pocket full of dreams. She was a ski coach and a director of Pedagogy for Squaw Valley and Alpine Meadows Ski Teams for thirty years. Alenka owns Tahoe Tea Company and lives in Lake Tahoe, California, with her second husband, Jim, their four children, three grandchildren, and a Golden Retriever named Monty.
Riassunto
This deeply personal memoir of Alenka Vrecek’s 2,500-mile solo bikepacking pilgrimage along the spine of the snow-covered Sierra Nevada and into the hostile desert mountains and plains of Mexico’s Baja Peninsula—a story about crossing emotional, physical, and cultural boundaries—will inspire readers to follow their own dreams as Alenka followed hers.
Prefazione
AUTHOR HIRED: Crystal Patriarche, BookSparks
170 hours:
· Press materials pitched and galleys sent to online-only media, reviewers, and personal connections
· Online-media pitching to various media outlets from consumer media to women’s media, publishing trade media and book reviews as well as essays, interviews placed
· Pitching to author’s select local media outlets (short-lead media in local area/print, online—in all local markets where the author has lived)
· National traditional media including print and online, including major newspapers, major magazines (print and online), as well as radio, TV, podcasts, and more (all media formats, coverage includes reviews, interviews, essays placed, and major media for several months)
· A bigger content strategy to help place the author as an expert and get articles, excerpts, and more published around themes of the book and relevant news
· Book influencer campaign / inclusion in huge seasonal reading challenges which includes celebs, brands, influencers, and tons of readers
· Desk sides / call downs with all major media for additional follow-up
· 1-3 events (virtual or in person or book clubs or IG Lives, etc.)
