Advertising on Trial - Consumer Activism and Corporate Public Relations in the 1930s

Klappentext The dynamic relationship between Depression-era consumer rights groups and advertisers Zusammenfassung It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. This title examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising.

Dettagli sul prodotto

• Autori: Inger L. Stole
• Editore: University Of Illinois Press
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 30.03.2006
• EAN: 9780252072994
• ISBN: 978-0-252-07299-4
• Pagine: 312
• Dimensioni: 152 mm x 222 mm x 25 mm
• Serie: History of Communication; History of Communication (Pape; History of Communication; History of Communication (Pape; The History of Media and Communication; The History of Media and Commu
• Categorie: Saggistica > Politica, società, economia > Politica; Scienze umane, arte, musica > Storia > Storia dei paesi e delle regioni