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In the rapidly evolving field of lead-generation marketing, how can you ever get ahead of the crowd to produce maximum results? Learn the key tactics that should be at the top of any marketer's rule book.
Info autore
David Scott is the author of numerous books on art, poetry, travel and graphic design. His novel Dynamo Island, The Cultural History and Geography of a Utopia was published in 2016. His first book of short stories, Cut up on Copacabana, came in 2018. A former 5000-metre athlete and amateur boxer, he has written widely on boxing, The Art and Aesthetics of Boxing, 2009, Cultures of Boxing, 2015.
Riassunto
From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads.
Marketing expert David T. Scott identifies the seven most successful tactics--including email, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows--and reveals:
- when to use which tactics,
- how to use them cost-effectively,
- how each tactic has changed in recent years,
- and how lead generation tactics will continue to evolve in the future.
Most importantly, he shares how marketers can achieve the best results--actionable leads for their products and services--and help their companies succeed.
Featuring valuable tools for tracking costs and measuring results and indispensable advice that’s been thus-far absent from this emerging and in-demand field,
The New Rules of Lead Generation takes a critical look at the most popular lead-generation strategies and shows marketers everywhere how to test new approaches on a limited budget, how to combine multiple tactics for a more powerful, integrated campaign, and how to capture the leads they need.
